Case Study: CLAAS achieves accurate product pronunciation in 20+ languages with ReadSpeaker

CLAAS ensures product pronunciation in 20+ languages with ReadSpeaker

CLAAS, a global manufacturer of agricultural machinery, faced a significant challenge in its worldwide e-learning programs. Their standard text-to-speech solutions consistently failed to correctly pronounce over 100 proprietary product names and technical terms across more than 20 languages, which risked undermining brand integrity and clear communication. To address this, they partnered with ReadSpeaker.

ReadSpeaker implemented a customized text-to-speech solution using SpeechMaker and a speechCloud API integration. Their linguistics team created a dedicated pronunciation dictionary with thousands of rules, enabling accurate and consistent audio directly within CLAAS's authoring workflow. This partnership with ReadSpeaker allowed CLAAS to scale its localized training efficiently, ensuring technical understanding and reinforcing its premium brand identity across all markets.

CLAAS