Case Study: Bol.com achieves instant brand recognition and enhanced voice commerce with ReadSpeaker Branded Voice

Bol.com launches a branded voice with ReadSpeaker for 10 million shoppers

bol.com, a leading online retailer in the Netherlands and Belgium, faced a challenge with the robotic-sounding standard voices on their Google Assistant action, which negatively impacted user experience and drew vendor complaints. They needed a unique, branded digital voice that embodied their sonic identity and set them apart from competitors. To solve this, they partnered with ReadSpeaker to develop a custom text-to-speech voice.

ReadSpeaker collaborated with bol.com to conduct in-depth consumer research and create a human-like, emotive branded voice. This solution enhanced the voice commerce experience on Google Assistant, providing instant brand recognition and allowing for natural interactions. The successful deployment has positioned bol.com as an innovator and may be extended to other voice-enabled touchpoints, serving the platform's over 12 million customers.

Bol.com