Case Study: Verkehrsverbund Rhein-Ruhr raises awareness for sustainable mobility with Readpeak native ads

VRR improves awareness with Readpeak in 2 months and outperforms traditional ads

Verkehrsverbund Rhein-Ruhr (VRR), a leading German public transport authority, faced the challenge of elevating public awareness for its sustainable transport solutions and influencing mobility behaviors. To target environmentally conscious individuals in specific regions, VRR partnered with Readpeak and used its native advertising platform to implement a geo-targeted campaign.

Using the Readpeak platform, VRR distributed content with focused messaging that highlighted personal stories of sustainable transport adoption. This solution significantly outperformed other advertising channels in both click-through rate (CTR) and cost-per-click (CPC), with the latter coming in below the benchmark. The campaign successfully raised awareness and influenced public behavior towards more eco-friendly transportation choices.

Verkehrsverbund Rhein-Ruhr (vrr)