Case Study: Voyah builds brand awareness in Norway with Readpeak native advertising

Voyah boosts engagement by 95% with Readpeak

Voyah faced the challenge of establishing brand awareness and driving engagement in Norway's competitive electric vehicle market. To address this, they partnered with Dentsu X Norway and utilized the Readpeak native advertising platform to run an education-driven campaign.

The solution implemented through Readpeak involved creating educational content and social proof articles, distributed via highly targeted native ads. This strategy significantly outperformed other channels, delivering a 40% lower cost per engagement and a 7% better scroll depth. The Readpeak campaign attracted 29,000 visitors, provided over 1,000 hours of brand exposure, and contributed to a sales spike that helped Voyah complete its annual business goal.

Voyah