Case Study: Verman achieves stronger mid-funnel engagement with Readpeak native advertising

Verman drives over 170,000 clicks with Readpeak native advertising

Verman, a health and wellness brand, faced the challenge of improving mid-funnel consumer engagement and education, which was not being effectively achieved through its traditional reliance on TV and online video advertising. To address this, they partnered with the vendor Readpeak to implement a native advertising strategy.

Readpeak's solution involved creating educational content and tactical native campaigns that resonated with the audience. This strategic shift resulted in over 170,000 clicks with an average CTR of 0.60% and a highly cost-efficient average CPC of €0.70, proving native advertising's effectiveness for Verman's goals.

Verman