Case Study: Verman achieves 63% more clicks than target with Readpeak native advertising

Verman achieves 63% more clicks than target with Readpeak

Verman, a Finnish family-owned pharmaceutical and health products company, faced the challenge of introducing its new brain health supplement to a specific 55+ audience. Their goal was to efficiently reach this demographic and deliver an educational message in a trustworthy and engaging way to complement their existing TV campaign. They partnered with vendor Readpeak to utilize its native advertising service.

The solution implemented by Readpeak was a one-month native advertising campaign distributed across premium Finnish publisher sites. This approach delivered exceptional results, achieving 63% more clicks than the target and a cost-per-click 29.9% lower than estimated. The campaign garnered over 1.7 million impressions and successfully proved Readpeak's network to be an effective channel for reaching and engaging the intended older audience.

Verman