Case Study: Valio achieves high-quality holiday traffic with Readpeak

Valio - Customer Case Study

Valio, a Finnish dairy manufacturer, aimed to drive high-quality traffic to its recipe website during the crucial Christmas season. Their challenge was to reach a specific target audience of home cooks and ensure the traffic resulted in meaningful engagement, not just visits. They partnered with the vendor Readpeak to execute a native advertising campaign.

Readpeak implemented a strategy using 25 targeted Content Native articles on premium publisher sites. Their platform provided excellent transparency and bidding control, allowing the campaign to be optimized for Valio's goals. The results significantly surpassed objectives, with a 1.13% average CTR and an exceptionally low 11% bounce rate. The campaign delivered over 16,000 unique visitors with high engagement, proving Readpeak provided more cost-efficient and higher-quality traffic than other platforms.

Valio

Tuuli Nummela

Senior Digital Planner