Case Study: Six Sells boosts high-quality B2B engagement with Readpeak native advertising

Six Sells boosts session time from 2 to 25 minutes with Readpeak

Six Sells, a B2B sales and marketing communications agency, needed to expand the reach of its high-value content and podcasts to a relevant audience of senior executives and decision-makers. Their challenge was to move beyond traditional digital advertising that focused on clicks and instead find a platform that could prioritize quality engagement. They partnered with Readpeak to implement a native advertising solution.

Readpeak implemented a precision-driven native advertising strategy for Six Sells, utilizing premium site selection, hyper-targeting, and engagement optimization algorithms. The results included a dramatic increase in dwell time, with some sessions rising from 2 minutes to 25 minutes. Readpeak's solution successfully drove high-quality traffic and ensured the content was seen by the most valuable prospects in the UK B2B market.

Six Sells