Case Study: Samsung Netherlands achieves highest engagement in native ad platform comparison with Readpeak

Samsung Netherlands wins 30% engagement rate with Readpeak

Samsung Netherlands sought to identify the best native advertising platform to drive meaningful engagement for its Galaxy Z Flip6 campaign. The challenge was to conduct a head-to-head comparison against other vendors, with a primary focus on evaluating on-site engagement metrics as the key performance indicator. They partnered with Readpeak to test its native advertising platform.

Readpeak implemented its platform, which featured an intuitive interface for rapid deployment, AI-powered audience targeting, and A/B testing capabilities. The solution delivered exceptional results, achieving a 30% engagement rate and a cost-per-engaged visit (CPEV) of €12.29, which led all other advertising platforms tested. These outcomes from the platform comparison positioned Readpeak as the top performer, leading Samsung to continue the partnership for future campaigns.

Samsung Netherlands