Case Study: Netrauta.fi achieves 10% more conversions with Readpeak

Readpeak generated 10% more conversions than traffic coming to the site organically

Netrauta.fi, Finland's leading online DIY store, needed to effectively reach its target audience to drive traffic and conversions, particularly during key seasonal sales periods. To meet this challenge, they partnered with Readpeak to implement a native advertising strategy.

Readpeak executed a native campaign featuring well-known Finnish public figures, which was timed to coincide with seasonal renovation peaks. The solution delivered outstanding results, including a 582% growth in new visitors and a 10% increase in conversions compared to traffic from other channels. Readpeak also proved more efficient than social media at reaching new audiences and generated significantly longer engagement times on the website.

Netrauta.fi

Päivi Nieminen

Chief Marketing Officer