Case Study: Diabetesforeningen boosts diabetes awareness and risk test completions with Readpeak native ads

Readpeak and Diabetesforeningen Join Forces to Transform Diabetes Awareness in Denmark

Diabetesforeningen, a Danish NGO focused on diabetes, sought to raise national awareness and encourage more people to take an online type 2 diabetes risk test. Their challenge was to extend their reach beyond their core Facebook audience to engage a broader segment of the population. To achieve this, they partnered with the vendor Readpeak and utilized its native advertising platform.

The solution involved a data-driven native ad campaign managed through Readpeak's self-service platform. This allowed for real-time optimizations and strategic ad placements that blended seamlessly into relevant content. The campaign delivered significant results for Readpeak's client, including 7,628 completed risk tests, an 83% increase in CTR, a 46% decrease in CPC, and a 61% decrease in CPA. The campaign's overall impact was substantial, helping to identify 10,000 individuals with prediabetes and 2,000 with type 2 diabetes, enabling crucial early medical interventions.

Diabetesforeningen

Pernille Kuntz Davidsen

Digital Marketing Consultant