Case Study: RAMSEIER achieves full market reach with Readpeak Video Native

Ramseier achieves 49% VCR with Readpeak

ramseier, a beverage company, partnered with the vendor Readpeak to launch a programmatic native video campaign for its Schorle drink line. The challenge was to reach consumers across Switzerland on all devices while maintaining a premium brand image through non-intrusive, high-quality ad placements and strong cost-efficiency.

The solution implemented by Readpeak used immersive Video Native ads served on 100% premium publisher sites across mobile, tablet, and desktop. Readpeak optimized the campaign in real-time, testing multiple creatives. The results were exceptional, achieving an average video playtime of 59%, a video completion rate of 49%, and a very low cost per completed view of 0.034 CHF, which exceeded all benchmarks for the market.

Ramseier