Case Study: Pippa Equestrian Soap achieves high visibility and engagement with Readpeak

Pippa Equestrian Soap reaches 380,267 impressions in 2 weeks with Readpeak

The customer, Pippa Equestrian Soap, sought to maximize brand visibility and engagement in the Netherlands with a modest budget. The ad-tech expert working with them, Michael Kloosterhuis, tested the Readpeak platform to see if it could efficiently meet these campaign objectives using its native advertising solutions.

Readpeak provided a straightforward platform for setup and real-time optimization, utilizing A/B testing and machine-learning to identify high-performing ad variations. The campaign delivered over 380,000 impressions and a CTR of 0.23% with a cost-per-click of €0.58, achieving strong brand visibility and engagement. As a result of this success, the expert plans to incorporate Readpeak into his future media mix.

Pippa Equestrian Soap