Case Study: NORQAIN hits every stage of the funnel with Readpeak

NORQAIN drives 8,080,712 impressions with Readpeak

Norqain, a fast-growing luxury Swiss watch brand, faced the challenge of driving relevant local awareness and increasing store visits for its new UK retail partners. They needed a premium, targeted campaign with a quick turnaround using existing assets, aiming to reach local audiences without a mass-market feel. They partnered with the vendor Readpeak to implement a solution using its native advertising platform.

The solution implemented by Readpeak used geo-targeting within premium publisher environments. The campaign combined Content Native and Video Native formats to target different stages of the sales funnel, focusing on a Christmas gift guide, a store locator, and overall awareness. This strategy achieved strong engagement and cost efficiency, with results including over 8 million impressions for Content Native and a £0.035 average cost-per-completed-view for Video Native. Readpeak provided Norqain with a premium and effective first step into local digital activation.

Norqain