Case Study: Matexi achieves high-intent traffic with Readpeak

Matexi drives high-intent traffic in 1 month with Readpeak

Matexi, a leading residential property developer in Belgium, faced the challenge of generating high-intent website traffic to promote open houses for its new properties. They needed to reach genuinely interested potential buyers in a competitive market, moving beyond simple traffic volume to attract users likely to engage with property details or attend events. The agency AdSomeNoise partnered with vendor Readpeak to test its platform for intent-based traffic acquisition.

The solution involved using the Readpeak platform to drive users to dedicated landing pages via native advertising placements, optimizing for engagement quality over click volume. Readpeak delivered strong results, ranking as the second-highest driver of website visitors and achieving a high average session duration of 1:37 minutes with a low bounce rate. This demonstrated Readpeak's effectiveness in delivering efficient, high-intent traffic, making it a valuable addition to Matexi's media mix.

Matexi