Case Study: Magenta Telekom boosts travel-package awareness and activations with Readpeak native ads

Magenta Telekom boosts engagement with Readpeak in 2 months

Magenta Telekom, a leading Austrian telecommunications provider, faced the challenge of increasing awareness for its non-EU travel packages and encouraging activations. Many travelers avoided using mobile data abroad due to fears of unexpected roaming charges. The company partnered with vendor Readpeak to run a campaign aimed at building trust and motivating customers to activate these packages.

Using the Readpeak platform, Magenta Telekom implemented a native advertising campaign built on a cost-per-engagement model to ensure efficiency and focus on meaningful interactions. The content-driven strategy successfully reached travelers in relevant contexts, generating strong engagement and outperforming branded creatives. The campaign effectively communicated the product's benefits and strengthened Magenta Telekom's image as a trusted travel companion.

Magenta Telekom