Case Study: LG boosts awareness in Sweden with Readpeak native ads

LG boosts awareness in Sweden with Readpeak and 1.15% CTR

LG, a global technology company, faced the challenge of increasing consumer awareness and understanding of its heat pump technology in Sweden, where public knowledge of the product category was limited. Their goal was to position LG as a top-of-mind brand for modern, efficient heating solutions in a competitive market. They partnered with the vendor Readpeak to implement a native advertising campaign.

Readpeak launched two ad creatives, with the top-performing variation using personal storytelling in the form of a customer testimonial. This human-centered approach drove strong engagement, achieving a 1.15% click-through rate and a cost-per-click of 5.58 SEK. The campaign successfully proved that educational content paired with relatable stories can effectively boost engagement and position a technical brand as a trusted leader.

LG