Case Study: Kia Sweden captures audience attention at scale with Readpeak

Kia Sweden boosts CTR to 1.32% with Readpeak

Kia Sweden faced the challenge of increasing brand awareness and purchase intent for its electric cars by ensuring its high-quality editorial content would actually be engaged with by its target audience in a competitive media landscape. To address this, they partnered with the vendor Readpeak to achieve effective content distribution at scale.

The solution from Readpeak involved deploying Content Display ads across 187 premium Swedish publisher sites. The platform used a highly automated process and machine learning to optimize for engagement in a privacy-friendly way. The campaign delivered exceptional results, including a CTR of 1% (3-4 times higher than traditional display), a CPC of just 7.5 SEK, and an average reading time of 1 minute and 41 seconds, proving the success of Readpeak's strategy.

Kia Sweden