Case Study: IAB UK engages marketers with high-quality video ads with Readpeak

IAB UK drives 255,000 completed video views with Readpeak

The customer, IAB UK, an industry body for digital advertising, faced the challenge of re-engaging marketing professionals with a positive message about digital advertising. Reaching this audience efficiently was difficult due to their diverse media consumption. IAB UK and its agency, December 19, partnered with vendor Readpeak to find a solution that required quality publisher environments, strong video engagement, and a smart way to reach marketers at scale.

Readpeak implemented a solution using its Video Native ads, which combined autoplay video with headlines and summaries for storytelling. The campaign ran across premium UK publishers using cookieless contextual targeting and a cost-per-completed-view model. The results were highly successful, with the campaign delivering 255,000 completed video views and 912,000 impressions, achieving strong view-through rates and efficient, high-quality engagement with the target audience.

IAB UK