Case Study: Voyah builds brand awareness in Norway with Readpeak native advertising

How Voyah electrified the Norwegian market with Readpeak

The electric vehicle manufacturer Voyah faced the challenge of building brand awareness and driving engagement for its launch into the competitive Norwegian market. To address this, Voyah, with its agency Dentsu X Norway, partnered with the native advertising platform Readpeak to implement an education-driven strategy.

Using the Readpeak platform, Voyah deployed a campaign featuring educational content and social proof to effectively reach its target audience. This solution significantly outperformed other channels, achieving a 0.76% average CTR and an average time on site of over two minutes. Readpeak delivered a 40% lower cost per engagement and superior scroll depth, contributing to a notable sales spike that helped Voyah meet its annual business goal.

Voyah