Case Study: Diabetesforeningen boosts diabetes awareness and risk-test completions with Readpeak native ads

Diabetesforeningen boosts risk test completions to 7,628 with Readpeak

Diabetesforeningen, a Danish NGO dedicated to fighting diabetes, sought to extend the reach of its national campaign beyond Facebook to engage a broader audience and encourage more people to take an online risk test for type 2 diabetes. To address this challenge, they partnered with Readpeak and utilized its native advertising platform.

Readpeak's self-service platform provided the flexibility for data-driven campaign optimization, allowing the team to make real-time adjustments. The solution delivered exceptional results, including 7,628 completed risk tests. Readpeak's machine learning optimization increased the click-through rate by 83%, decreased cost per click by 46%, and lowered cost per acquisition by 61%, making a significant impact on public health in Denmark.

Diabetesforeningen