Case Study: Charlotte Labee achieves strong engagement and time-on-site with Readpeak native ads

Charlotte Labee drives 4.2 million impressions with Readpeak

Charlotte Labee, a wellness thought leader and expert in the Brain Balance Method, sought to expand her reach and build lasting brand awareness beyond her existing community. Her challenge was to discover which content and digital platforms would most effectively engage new audiences in the Netherlands and drive consideration for her methodology. She partnered with vendor Readpeak to leverage its AI-powered native advertising for a scalable, data-driven solution.

Readpeak implemented a solution using AI-powered native ads, running 45 variations across 125 leading Dutch publishers. The platform's AI continuously optimized the campaign by reallocating budgets to the top-performing creative and publisher placements. The results were significant, achieving 4.2 million impressions, an average time-on-site of 1 minute and 35 seconds, and a 0.62% CTR on top-performing content, providing Charlotte Labee with clear insights into what resonates with her audience.

Charlotte Labee