Case Study: BMW boosts brand awareness and test drives with Readpeak

BMW From a local test campaign to a Nordic Always On collaboration

BMW, a leading luxury vehicle brand, sought to boost brand awareness, increase test drive bookings, and generate more price requests for customized cars in the Nordic market. To achieve this, they needed an effective native advertising strategy and a reliable partner for content distribution.

Readpeak became BMW's preferred partner after a trial period, providing a platform for premium native advertising with transparent media placement and high-level customization. The solution included real-time A/B testing and precise tracking, which led to a 47% higher click-through rate. This partnership successfully increased test drive bookings and price requests, enhanced user engagement, and allowed for streamlined campaign management across the Nordic region.

BMW

Joakim Dahlgren

Performance Marketing Manager