Case Study: Benecol achieves higher traffic and engagement with Readpeak native advertising

Benecol drives over 40,000 clicks with Readpeak

Benecol, a leading brand of cholesterol-lowering products, faced the challenge of educating consumers about the health risks of high cholesterol. They partnered with the vendor Readpeak and agency Dentsu to devise a robust native advertising strategy aimed at driving traffic to their website and fostering brand trust.

The solution implemented by Readpeak involved a programmatic native advertising campaign, strategically planned by Dentsu and executed on Readpeak's platform. The campaign delivered remarkable results, generating over 40,000 clicks to Benecol's site. It achieved an average CTR exceeding 0.9% and an average time on site of over 2.5 minutes, demonstrating strong consumer engagement and successfully raising health awareness.

Benecol