Case Study: Austria Tourism achieves high engagement and ultra-low CPCV with Readpeak Video Native

Austria Tourism achieves 23x lower CPCV with Readpeak

Austria Tourism partnered with Readpeak to launch a Video Native campaign in the United Kingdom. Their challenge was to break through outdated stereotypes about Austria and establish video as a viable format for brand storytelling. They also sought to prove that Readpeak could outperform other, more established video platforms and justify expanding their media mix beyond traditional native advertising formats.

The solution involved a two-part creative strategy designed to challenge Austrian clichés, with tactics focused on highly targeted delivery and creatives made for maximum engagement. Readpeak delivered exceptional results, achieving a CPCV 23 times lower than the average of other providers while serving 9.5 times more impressions on the same budget. The campaign garnered nearly 300,000 completed views with high engagement, solidifying trust and proving Readpeak's superior cost-efficiency.

Austria Tourism