Case Study: Audible achieves 17.2% brand favorability lift with Readpeak native ads

Audible boosts brand favorability by 17.2% with Readpeak

Audible, an Amazon-owned audio entertainment platform, faced the challenge of using native advertising to engage audiences earlier in their purchase journey without compromising its premium brand standards. They partnered with Readpeak to leverage its AI-powered native advertising platform to scale high-quality, relevant campaigns more efficiently for better content promotion.

Readpeak's solution used AI templating to automate the creation of over 100 ad variations and 19 landing pages, enabling instant A/B testing and optimization. The campaign delivered 52.9 million impressions and achieved significant brand metric uplifts, including a +17.2% increase in ad recall and a +12.7% rise in brand favorability, as measured by a CINT Brand Lift Study.

Audible