Case Study: ABN AMRO achieves high-quality traffic and lower cost per engaged session with Readpeak

ABN AMRO lowers cost per engaged session by 35% with Readpeak

ABN AMRO sought to drive high-quality traffic to its mortgage-related landing pages and calculator using the Readpeak platform. The challenge was to generate valuable engagement and measure performance effectively while adhering to a strict privacy standard that prohibited the use of traditional tracking pixels.

Readpeak's solution utilized its dynamic UTM feature within a native advertising campaign on premium publisher sites. This approach provided detailed, privacy-safe tracking that allowed ABN AMRO to optimize its campaign in real time. The results were significant, including a 35% lower cost per engaged session, a 22% higher engagement rate, and a 25% improvement in click-to-session ratio, demonstrating the effectiveness of Readpeak's platform for driving quality traffic without compromising privacy.

ABN AMRO