Case Study: In Loco Media improves SDK documentation and reduces integration issues with ReadMe

How they use ReadMe to bolster partnerships

In Loco Media, a Brazilian B2B advertising technology company, faced challenges with its documentation hosted on GitHub. The lack of intuitive navigation confused new developers who were integrating its indoor location SDK, which risked sending partners to competitors. The company also found that building and maintaining an in-house documentation solution would be too expensive.

By implementing ReadMe, In Loco Media gained an intuitive and scalable documentation platform. The new docs led to a sharp decrease in support requests and increased partner satisfaction, with many praising the experience. The ReadMe solution also allowed over ten employees from different teams to collaborate easily on consistently updated documentation, embedding it directly into their development process.

In Loco Media

Eduardo Pires

Developer Advocate