Case Study: NRF personalizes event engagement at scale with Insider One and RDA Digital

NRF boosts event engagement for 40K retailers with Reader Digital Agency

NRF, a retail industry association, faced the challenge of moving beyond a one-size-fits-all approach for its digital-first events. They needed to unify multiple event properties and activate real-time audience data to create personalized experiences that would drive registrations and engagement without adding operational complexity. NRF partnered with Reader Digital Agency (RDA) to define a personalization strategy and with the Insider One platform to execute that vision through AI-driven engagement.

RDA led a platform selection process, choosing Insider One, and then established a strategic foundation for personalization. The solution unified NRF's digital properties within a single Insider One panel, integrating customer data to create actionable user profiles. This allowed for AI-driven segmentation and orchestration of tailored campaigns across channels. The measurable impact included increased registration performance through AI-led targeting, the expansion into new channels like web push, and the creation of high-impact experiences, all built into a scalable ecosystem for future growth.

NRF