Case Study: National Retail Federation modernizes digital experiences with Reader Digital Agency

National Retail Federation reduces custom code 80% with Reader Digital Agency

The National Retail Federation (NRF) faced the challenge of modernizing its outdated digital presence to better serve its members. An old content management system (CMS) was causing issues with content personalization, speed, and flexibility. To address this, NRF partnered with Reader Digital Agency (RDA) to evaluate its digital options and implement a new headless CMS platform.

Reader Digital Agency (RDA) implemented the headless CMS Storyblok, integrated Algolia for advanced search, and used Netlify for secure hosting. This solution reimagined the user experience and design, resulting in a 70% reduction in development time and an 80% reduction in custom code, while also achieving perfect Lighthouse performance scores. The new platform provided NRF with the speed and flexibility needed for its digital operations.

National Retail Federation (nrf)