Case Study: UNIQLO achieves higher engagement and scalable performance with ReactorOne

UNIQLO - Customer Case Study

UNIQLO, Japan’s largest apparel retailer, needed more control and flexibility over its mobile site content, campaigns, and promotions. To support rapid merchandising and experimentation (copy, UI placement, cross-sells and new features) they selected the ReactorOne platform as their content management and front-end solution.

ReactorOne delivered an AngularJS-based mobile site and extensive REST/content-editing APIs that automated large parts of content creation, programmatically generating 300+ pages in year one and supporting five years of iteration. ReactorOne’s platform handled peak holiday loads of 300,000 users per hour while improving engagement—bounce rates down 12%, page views up 20%, and session time up 35%—and helping drive increased content-driven sales.

UNIQLO