Case Study: Med School Bro boosts customer engagement with Reactiv

How launching a mobile app helped Med School Bro ace its customer experience

Med School Bro, an influencer brand selling modern educational resources to medical students, faced challenges in personalizing its customer experience and accessing valuable first-party data due to its reliance on social media platforms. They partnered with Reactiv, utilizing its AI-powered mobile app platform, to build a dedicated application that would close these gaps in the customer journey.

Reactiv provided a flexible and cost-effective solution, enabling Med School Bro to launch an app with unique features like educational quizzes, personalized push notifications, and Reactiv App Clips. This gave the brand direct ownership of user data and a powerful new channel for customer re-engagement and personalized promotions, which helped capture potentially lost sales and nurture students throughout their academic journey.

Med School Bro

Brandon Portnoff

Co-Founder and CEO