Case Study: Movistar boosts leads by 50.3% with Reactful

Movistar - Customer Case Study

Movistar, the Spanish mobile phone operator owned by Telefónica, wanted to generate more leads from its online store, especially for online sales and prepaid phone credit. Reactful helped address this challenge with its AI platform, which predicts visitor intent and uses tailored messages and animations to guide visitors without being intrusive.

Reactful implemented triggers such as page entrance, idle, scroll, and form leave, paired with reactions like notifications, bottom bars, and lightbox text to encourage conversions. The campaign delivered a 50.3% increase in leads, with site-wide conversion rates rising from 3.2% without Reactful to 4.8% with Reactful, and Movistar reported a statistically significant lift in results.

Movistar

Damián Cruz

Digital Sales, E-Commerce, and Online Channel Representative