Case Study: The Museum of Life and Science achieves more leads and facility rentals with ReachLocal

The Museum of Life and Science - Customer Case Study

The Museum of Life and Science, a North Carolina family destination with unique event and rental spaces, needed to fill open dates and reach more people interested in its facilities. Its venue rental business was behind projections, so it turned to ReachLocal and its ReachSearch search engine advertising service to improve lead generation and attract new audiences.

ReachLocal built and managed a targeted search marketing campaign using keyword research, optimized landing pages, and ongoing tracking of clicks, calls, and spending. The result was a 24% increase in lead generation, a dramatic uptick in facility rentals, faster inquiry-to-contract turnaround, and the museum filled every open rental spot for the year while expanding into higher-value and non-traditional events.

The Museum of Life and Science

Madelyne Rush

Guest Services Manager