Case Study: The Dwyer Group’s Mr. Rooter achieves 331% more customer contacts with ReachLocal

The Dwyer Group - Customer Case Study

Mr. Rooter, a subsidiary of The Dwyer Group, needed a scalable search engine marketing solution that could work across hundreds of franchisees and support the move from print to online marketing. The company also wanted a vendor that could customize campaigns to local market trends while delivering strong ROI, and it chose ReachLocal for help with this transition.

ReachLocal implemented ReachSearch, ReachDisplay, and ReachRemarketing programs tailored to each franchise market, supported by a dedicated account team that guided adoption and optimized campaigns. The results included a 331% increase in customer contacts, a 144% decrease in cost per contact over three years, and faster time to market for franchises moving into online media, leading The Dwyer Group to name ReachLocal Vendor of the Year for the second consecutive year.

The Dwyer Group

Mary Thompson

President, Mr. Rooter