Case Study: Service Experts achieves lower-cost, high-conversion leads with ReachLocal

Service Experts - Customer Case Study

Service Experts, a leading heating and air conditioning sales, installation, and repair company with 110 locations, needed a low-cost, measurable way to generate leads from online search. They wanted expert guidance to run effective paid search campaigns that could reach customers at the moment they were searching for HVAC services.

ReachLocal implemented ReachSearch™ pay-per-click campaigns across Service Experts’ local markets, with detailed tracking of clicks, emails, calls, and other interactions. The result was a 308% increase in online conversions, lower cost per lead, and greater responsiveness to market needs, showing that ReachLocal helped Service Experts use paid search more efficiently and effectively.

Service Experts

Dave Moody

Director of Field Marketing