Case Study: Santa Ana College drives enrollment engagement with ReachLocal

Santa Ana College - Customer Case Study

Santa Ana College in Orange County, CA needed a better way to use Facebook advertising to reach prospective students, but the team lacked the time and expertise to set up and manage campaigns effectively. Having already worked with ReachLocal on paid search through ReachSearch™, they turned to ReachLocal to help them launch a Facebook advertising program.

ReachLocal set up and managed the Facebook campaign, provided creative guidance, and handled reporting so the college could focus on enrollment goals. The campaign reached 113,422 prospects, generated 2,807 ad clicks, and produced 138 new page likes, helping drive strong engagement and enrollment applications for Santa Ana College.

Santa Ana College

Judy Iannaccone

Director of Public Affairs and Publications