Case Study: Pinnacle boosts traffic and signed leases with ReachLocal

Pinnacle - Customer Case Study

Pinnacle, a large U.S. multifamily management company, faced the challenge of losing potential residents to competitors as the market shifted from print to online search. Their goal was to increase occupancy and improve lead-to-lease conversions by reaching prospects on search engines and social media. They partnered with ReachLocal for a custom digital marketing solution.

ReachLocal implemented a strategy for Pinnacle that included search engine marketing, Facebook advertising, retargeting, and geofencing. This comprehensive approach resulted in significant measurable impact, with Pinnacle attributing up to 60% of their traffic and 50% of their signed leases to ReachLocal in one lease-up. The partnership led to higher revenue, increased occupancy, and better conversion rates, making ReachLocal an integral part of Pinnacle's marketing strategy.

Pinnacle

Jennifer Staciokas

Senior Vice President of Marketing & Training