ReachLocal
42 Case Studies
A ReachLocal Case Study
Orinda Academy, a college preparatory school for grades 8 through 12, needed a better way to reach prospective students and families after traditional marketing delivered limited results. The school also wanted to grow enrollment, connect with alumni, and improve its web presence through digital marketing, including search and social media.
ReachLocal implemented a digital marketing program using ReachSearch, ReachCast, ReachSite, and ReachEdge to improve search visibility, website performance, and lead tracking. As a result, Orinda Academy saw increased leads and calls from search engines and its website, connected with more than 300 alumni on social media, and was able to trace inquiries directly to online marketing efforts through ReachLocal’s reporting tools.
Ron Graydon
Founder and Head