Case Study: Nobel Learning Communities achieves higher advertising ROI with ReachLocal

Nobel Learning Communities - Customer Case Study

Nobel Learning Communities, a network of more than 180 private schools across 19 brands and multiple states, needed a better way to manage online marketing and measure the return on its advertising investment. The organization wanted to reach parents searching online for schools and childcare programs, while keeping campaigns tailored to local markets. ReachLocal helped address this challenge with search engine marketing and tracking tools.

ReachLocal implemented ReachSearch and ReachRemarketing to improve visibility in search results, drive repeat visits, and centralize campaign management from the corporate office. ReachLocal’s tracking and reporting helped Nobel Learning Communities see which ads and search terms were working, listen to inquiry calls, and adjust messaging and staffing by market. The result was improved ad response tracking, increased advertising ROI, simpler multibrand advertising management, and greater flexibility to tailor local ads.

Nobel Learning Communities

Shari Anisman

Vice President Marketing