Case Study: Kennesaw State University Sports + Entertainment Park boosts event awareness and attendance with ReachLocal

Kennesaw State University Sports and Entertainment Park - Customer Case Study

Kennesaw State University Sports + Entertainment Park needed a targeted, measurable way to promote events and reach more patrons on a limited budget. The team partnered with ReachLocal, using services like ReachSocial Ads, ReachDisplay, and custom YouTube advertising to expand awareness and attract visitors.

ReachLocal helped Kennesaw State University Sports + Entertainment Park run Facebook, display, and YouTube campaigns that delivered strong results, including more than 180,000 Facebook impressions, 500,000 display impressions, and over 11,000 website visitors. The campaigns also supported major event turnout, including more than 40,000 attendees at the Owl-O-Ween Festival, while giving the park a more cost-effective alternative to traditional advertising.

Kennesaw State University Sports and Entertainment Park

Maggie Gendernalik

Sales + Marketing Manager