Case Study: Auto Dealer Company drives vehicle sales with ReachLocal email marketing

Email Marketing Drives Confidence In Dealership’s Digital Advertising Multi-Channel Experience

The Auto Dealer Company, a rural auto dealer, was struggling to track the success of its marketing spend. They partnered with ReachLocal for a new email marketing solution to target their ideal customers and obtain clear, measurable results on their campaigns.

ReachLocal implemented a targeted email marketing campaign for the Auto Dealer Company, sending it to 25,000 in-market shoppers. This strategy was complemented by search engine marketing. As a direct result of the campaign with ReachLocal, the dealer sold five vehicles (one new and four used) and was able to clearly track their ROI, leading them to expand into additional digital marketing solutions.