Case Study: a department store retailer achieves stronger social engagement and audience growth with ReachLocal

Department Store Sees Huge Impact Of Social Media Marketing

A long-established department store retailer was challenged with modernizing its marketing beyond traditional print media to engage a new generation of customers and maximize its budget. They partnered with ReachLocal for a social media marketing solution to address this need.

ReachLocal implemented a comprehensive campaign featuring tailored Facebook and Instagram ads, cross-platform social posts, and online reputation management. This strategy, which included deep integration with the retailer's internal teams, resulted in significant growth, including over 10,000 new followers, a 23% increase on Instagram, and a 30% rise in post engagement, successfully driving sales from social media.