Case Study: Cadillac of Norwood boosts web presence and leads with ReachLocal

Cadillac of Norwood - Customer Case Study

Cadillac of Norwood, a Cadillac dealership serving the Boston area, sought to enhance its web presence and attract new customers following a change in ownership. Their challenge was to properly re-brand the business and reach prospects who were actively researching vehicles on search engines and social media. They partnered with ReachLocal to address these goals.

ReachLocal implemented a comprehensive digital marketing solution including ReachSearch, ReachSEO, and ReachSocial Ads to capture search and social media traffic, while ReachEdge provided key insights into lead generation. The results were significant, with their Facebook campaign delivering over 2,200 website clicks and nearly 500,000 impressions in under five months. ReachLocal's efforts helped the dealership achieve a dominant market share in search results, a low cost-per-click, and a direct increase in sales, leading the client to report a major improvement in both results and service quality.

Cadillac of Norwood

Nicole Domurad

Internet Director