Case Study: Brookwood Management Company achieves higher occupancy and lower cost-per-lead with ReachLocal

Brookwood Management Company - Customer Case Study

Brookwood Management Company, which leases, manages and develops commercial, multi-family and senior living properties in the North Canton, Ohio area, needed a better way to reach people searching for properties on Google, Bing and other search engines. Marketing Manager Ben Boyd wanted an alternative to Internet Listing Services and turned to ReachLocal for a more effective digital marketing approach.

ReachLocal implemented its ReachSearch technology to drive paid search traffic to Brookwood’s website and generate more qualified leads. As a result, website traffic increased, cost-per-lead dropped significantly, lead quality improved, and occupancy rose by 4 to 5 percent to nearly 99 percent, with Brookwood able to directly attribute many leads to ReachLocal.

Brookwood Management Company

Ben Boyd

Brookwood’s Marketing Manager