Case Study: Ford's Fish Shack reduces phone calls by 40% with ReachifyAI

How a fresh seafood restaurant with three Virginia locations reduced phone calls by 40% and cut staffing needs from 5 hosts to 2-3 during peak hours

Ford's Fish Shack, a seafood restaurant with multiple Virginia locations, was struggling with being severely understaffed. This led to an overwhelming volume of phone calls that their limited team could not handle, especially during peak hours, forcing managers and owners to abandon their primary duties to answer phones. To address this challenge, they turned to ReachifyAI for a solution.

ReachifyAI implemented its call deflection technology, which provides callers with a self-serve menu for online ordering, reservations, and catering via text message links. This solution from ReachifyAI reduced incoming calls by 40%, allowing the restaurant to operate efficiently with only 2-3 hosts during busy periods instead of the previously required 5, thereby freeing up staff and increasing overall operational efficiency.

Ford's Fish Shack

Tony

Ford's Fish Shack