Case Study: Olympique de Marseille achieves a unified, personalized fan experience with ReachFive

Olympique de Marseille - Customer Case Study

Olympique de Marseille partnered with ReachFive to tackle a common sports and media challenge: breaking down data silos and creating a unified view of fans and customers across multiple touchpoints. The club wanted to better understand customer uniqueness, manage GDPR compliance, and deliver a more personalized experience across online and offline ticketing, mobile app, premium content, ecommerce merchandise, and stadium sales.

ReachFive provided its customer identity and access management (CIAM) solution to create a central OM identity across the customer experience, helping identify users consistently across site, app, and store. The result was less friction in the buying journey, stronger authentication and cross-channel navigation, improved engagement, and better business outcomes through more connected accounts and richer customer data.

Olympique de Marseille

Frédéric Cozic

Head of Digital Transformation