Case Study: Camp Fatima of New Jersey boosts donations, volunteers, and virtual camp engagement with ReachFarther

Camp Fatima of New Jersey launches virtual camp in 2020 with ReachFarther

Camp Fatima of New Jersey, a camp providing free experiences for children and adults with developmental disabilities, needed a website redesign to better facilitate donations and volunteering. Their previous site also had limited content, making it difficult to compete in search results. They partnered with ReachFarther, which utilized WordPress and industry best-practices SEO for the project.

ReachFarther built a new WordPress website that prominently featured the camp's compelling photography and organized content to improve its search footprint. A key result was the creation of a fully virtual camp experience for the summer of 2020 when in-person camp was not possible. This collaboration delivered a warm and exciting online experience for campers, maintained through timed video releases and integrated analytics to track engagement.

Camp Fatima of New Jersey