Case Study: a nationwide home builder sells 5 homes with ReachDynamics direct mail retargeting

Nationwide Home Builder Sells 5 Homes By Retargeting 838 Site Visitors with Direct Mail

ReachDynamics worked with Nationwide Home Builder, which wanted to see whether direct mail could help convert anonymous website visitors into new home buyers. The company was testing how to turn site abandonment into sales across several new home communities.

ReachDynamics implemented a 6-week direct mail drip using 6x9 postcards sent to anonymous site visitors over a 90-day test period for three communities. After the campaign, ReachDynamics’ attribution analysis tied the mail to 5 exact home sales from 838 unique visitors reached, showing measurable impact from the direct mail retargeting effort.