Case Study: Verkada achieves 40% higher ROI and turns gifting into its top outbound channel with Reachdesk

Verkada boosts ROI by 40% with Reachdesk

Verkada, a provider of cloud-connected physical security solutions, faced the challenge of scaling its outbound marketing beyond email. Their initial gifting program was a small-scale experiment with low delivery accuracy, no clear target audience, and manual processes that couldn't scale. They partnered with Reachdesk to build a scalable and measurable gifting strategy.

Using Reachdesk, Verkada implemented a new strategy centered around branded building blocks. The solution included automated workflows integrated with their CRM, which improved address accuracy to 95% and allowed the program to scale. This resulted in gifting becoming their #1 outbound channel, driving a 40% higher ROI and a 10x increase in annual sends. Reachdesk enabled Verkada to turn gifting into a core, seven-figure demand generation strategy.

Verkada